Susan Boyle’s Booking Fee Stuns Event Planners
Fees quoted by artist management companies to corporate event planners are on the rise in spite of the recession. The Telegraph reports today that a short set by Susan Boyle will cost in the region of £100,000 plus VAT. However, artist management companies are notoriously cagey when dealing with enquiries from individuals or groups they have not come across before. It is a common tactic for them to start with an astronomical quote; as this helps them to determine whether or not they are dealing with an experienced booker.
Here at E3 Artists we have forged a close link with Industry (the artist management company quoted in the Telegraph article) and many of the Britain’s Got Talent acts. We’re pretty confident we could have negotiated a much better deal for booking Susan than the one quoted above. As a dedicated entertainment booking agency, we book regularly on behalf of many of our major corporate clients. This gives us the leverage to negotiate lower prices. For further details see our ‘celebrity agents’ page.
June 30th, 2009 at 12:04 pm
That makes sense, though in our experience of booking comedians for a conference, we have unfortunately hit some spikes, but we are reworking some things with our media contacts. With the astronomical quotes, one factor that is overlooked in hiring comedians and after dinner speakers is that they typically charge those prices.
As for Susan Boyle, I’m really surprised that her set would cost that much… I’d wonder what Diversity would charge, they won and they’d surely be worth it, too.