E3 Group

E3 Careers has established a tradition of innovative advertising campaigns, including last year’s Talentspotting adverts. This campaign saw the E3 staff recreate the famous Trainspotting poster but rather than choosing life, the team encouraged prospective entertainers to “choose E3 Group, choose a great job overseas, choose a career in the entertainment business”. The adverts were a hit and applications to work for E3 rose significantly.

This year, E3 launched a campaign featuring an iconic figure that has to be a favourite with every kid who remembers the eighties. The one and only Mr. T! As you will be well aware, Mr. T ‘ain’t getting on no plane’ so we had to find the next best thing and brought in a Mr. T doppelganger to do the job for us. “The E3-Team” campaign was born and although Mr. T won’t be getting on a plane any time soon, he strongly encourages you to get the next flight to an E3 entertainment career overseas. So far, response has been fantastic and it goes to show that whether he is selling nutty chocolate bars or careers in the sun, Mr T still has sway with his fans of yesteryear.

Related posts:

1. Talentspotting

This entry was posted on Monday, January 12th, 2009 at 3:54 pm and is filed under E3 Careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.