Celebrity Demands Under the Microscope
I couldn’t help but notice a news story today concerning Jessica Alba and her sudden ban on ‘white food’. It has been reported that any food white in hue such as sugar, milk and white bread has been banned from her household, dressing rooms and professional riders. While I’m sure that this is simply some sort of dietary concern that has been pounced upon by the media, it got me thinking about celebrity riders in general as E3 Artists deals with them on a regular basis. The popular conception of a celebrity rider is that of diva-esque stars making costly and outrageous demands on top of their fee in order to ensure their signature for a particular contract; a dowry or even bribery of sorts. Another popular idea is that all celebrities will make these demands, no matter their stature in the entertainment world.
Don’t get me wrong, some riders that have come through the E3 office have contained some choice items, including one hundred bottles of crystal champagne (costing more than the celebrity’s fee itself), Smarties with all colours except red removed from the bowl and an oxygen tank, but in some cases we have found that the celebrities themselves have not made these demands and are utterly shocked when these items materialise in their dressing rooms. Over-zealous managers can sometimes hear a celebrity making an off-hand comment like “I don’t know why, but I think I prefer the red smarties to all the others!” and from that moment, the rider request will read “the artist expects red smarties and only red smarties to be available for her in her dressing room. If these are not provided, the artist will not perform”. This may sound ridiculous, but it has happened many times before.
We find that riders differ drastically from celeb to celeb. Jennifer Lopez is famous in the industry for her demands which include: a suite painted and furnished completely in white, white lilies, white roses, white candles prominently placed, Egyptian cotton sheets with a thread count of at least two hundred and fifty and room temperature set at exactly twenty five and a half degrees Celsius. This is a stark contrast to stars of equal standing such as Sting, who requests an organic meal and some cough mixture, Lilly Allen who requests a bottle of Jack Daniels and twelve packets of monster munch or Oasis, who request Lots of Guinness, lots of beer, lots of red wine, lots of vodka, Monster Munch and Wotsits. What is it with celebs and Monster Munch?
When our clients choose to hire a celebrity through E3 Artists, they are safe in the knowledge that we will organise the rider for the celebrity and make all costs associated with it completely transparent. It is important to remember that celebrity riders will also include all technical equipment the celebrity needs to perform such as sound systems, lighting and venue space. These parts of the rider are often the most costly and create the expenses which are then wrongly attributed to the food or luxury items a celebrity has requested. It is always prudent to work with experts when booking a celebrity as all unnecessary surprises, like seemingly confusing riders, can be dealt with by someone well versed in managing these prickly lists.
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