Holiday Bookings on the Up
Friday, March 20th, 2009
Reports are emerging that previous, gloomy predictions of the economic downturn’s impact on the travel trade may have been exaggerated. In the last month, tour operating giant Thomas Cook has seen bookings for European destinations skyrocket. Initially, experts had predicted a surge in holiday makers substituting foreign destinations for domestic holidays. It seems that vacationers have actually been holding off on booking overseas holidays to try and get the best deals available. Manny Fontenla-Novoa, Thomas Cook CEO, has noticed that package holidays, though falling out of favour in recent years, have had a surge in popularity with customers looking for only the most competitive deals.
It seems that, more than ever, people need an overseas holiday to escape from all the doom and gloom at home and with continental Europe and non-eurozone destination bookings gaining huge momentum, E3 Group’s entertainers are gearing up for a busy season. Initial fears of low turnouts appear to have been quashed with an unprecedented 12 per cent rise in bookings on the same period last year. Of course, trading for the tour operating giants will still be difficult in these turbulent times, but hopefully E3 Group’s exceptional new production shows will keep their current customers entertained and encourage repeat business for 2010!
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