Magic Returns to Primetime TV
Tuesday, January 17th, 2012
It’s probably fair to say that magic acts went through a period of being quite unfashionable in the “cool Britannia” nineties. Then along came U.S imports such as David Blaine, who turned the performance of magic on its head; connecting with the public on the street and giving the art form a sense of urban cool.
More recently, British acts such as Derren Brown and Dynamo have created a strong sense of style coupled with an innovative and creative approach to trickery. Derren’s demystification of psychic phenomenon and Dynamo’s hip-hop illusionism have captivated new audiences and brought magic back into the limelight.
This renaissance in magic is probably one of the reasons the BBC has commissioned its popular new series The Magicians; which now features on their primetime 7pm slot on Saturday evenings. Guest hosts this week included David Hasselhoff and Craig-Revel Horwood – adding a family “variety” feel to the show. However, the show is now beginning to make stars of its magic performers, including; Barry & Stuart, Latimer and Pete Firman.
Great performances from these acts, coupled with celebrity guests and audience interaction seems key to this show. With a new appetite for innovative magic acts emerging on the events scene, it’s likely that the stars of The Magicians will find themselves in demand by event planners looking to make an impact with their live shows.
At E3 we’ve noticed this marked increase in requests for innovative magic acts to perform at corporate and public events. We work alongside emerging talent and our recommendations include Kunal Mistry, Nathan Zorchak, as well as the big star names such as Derren Brown.
For advice booking an act suited to your event, you can contact our London office on 020 7836 4759 (option 1).














