Brit Award Winners can Cash in on Success
Thursday, February 19th, 2009
In this busy awards season, the Brit Awards have often been perceived as a more light-hearted musical ceremony than its counterparts across the pond. The Grammy’s are often mocked in certain circles in America, but they seem to carry a gravitas which the Brit Awards have been lacking in previous years. With the current perceived revival of British music, lead by the likes of Coldplay, Duffy and Adele, this notion is slowly starting to dissolve and the Brit award is becoming a prestigious accolade for any mantelpiece. Coldplay have referred to the Brits as the ‘Musical Olympics‘ and the Ting Tings, a band portrayed as quite edgy and perhaps even anti-establishment, claimed that “it’s a bit stingy to accept all the free champagne and accolades and then just spend the rest of the night taking the p**s out of everyone elseâ€.
As the Brit Awards reputation as a prestigious musical outing grows and grows, the impact of being a Brit award winner is growing too. The cost for hiring a top end celebrity musician, like those nominated at last night’s Brits, is always very costly. But what impact does a win have on these prices? A great deal is the short answer. Much like when a film receives an Oscar, the marketability of that film increases tenfold. It’s the same deal with the Brits as record companies now have artists endorsed and recognised by their peers, industry professionals, and that most important of groups, the music buying public. Hiring a band or solo artist who has won a Brit could set you back ten or twenty thousand pounds more than their cost prior to receiving the gong. The price increase could be even more dramatic if the act picks up more than one award, as Duffy did last night. Even a Brit Award nomination can be touted as a reason for a substantial price increase in famous band or musician booking fees.
If you want the notoriety that having a Brit winner at your next event would bring, you will have to pay for it! Alternatively, you could hope for your chosen act to have a catastrophic fall from grace as their fee would fall accordingly. But you have to ask yourself, would I still want the celebrity to perform at my event? Probably not I imagine.
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