E3 Group

Big Brother has once again graced our screens in all its divisive glory, polarising lovers and haters of the show for another few weeks of social experimentation, rows, romances and evictions. I felt that the show seemed to be launched amid much less fanfare and aplomb as in recent years, perhaps suffering from the Britain’s Got Talent media storm stealing its thunder. I was however brought back down to earth on realising that Big Brother has once again destroyed its ratings competition on the night as the eager faithful tuned in across the country to examine and summarily judge the new contestants. It always amazes me just how much impact the programme has. The godfather of reality TV that Big Brother is doesn’t have the same viable, marketable assets in its contestants as the likes of BGT or the X Factor. We all know that Susan Boyle will record an album and tour, Diversity will go on to perform sell-out tours, possibly even supporting Michael Jackson, but what is in store for those contestants who leave the Big Brother house?

Many launch hugely successful media careers on the back of their BB experience. Everyday, E3 Artists takes requests to hire Big Brother housemates for public appearances, promotional work and even DJ sets. Kate Lawler, Aisleyne Horgan-Wallace, Brian Dowling and Brian Belo are still extremely popular in the world of corporate and private events having capitalised on and transcended their Big Brother labels to become media personalities in their own right. Promoters and businesses see the value of association with these former housemates as their successes on the show are almost a national seal of approval and a direct endorsement of their ability to engage with the public at large. They are alos cost effective options having huge noteriety without the huge pricetags of fellow media personalities. The new crop of housemates shows some early promise. A particularly good looking house this year, including a few models, means promotional work should be a doddle. The Big Brother policy of making the housemates as diverse as possible makes the show a candy shop of promotional opportunities for businesses. There is literally something for everyone. Rodrigo has emerged as the bookies early favourite but ultimately, judgements on this year’s housemates will change and evolve as the series progresses and a clearer a picture of what each housemate has to offer will be divulged as time goes on. What is clear is that the power of Big Brother and the media personalities it produces is not wavering just yet and the viewing public are as willing as ever to engage in the community of debate, shock and adulation that Reality TV’s ‘Old Lady’ has to offer.

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This entry was posted on Friday, June 5th, 2009 at 5:34 pm and is filed under Big Brother, Celebrity News, E3 Artists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.